Right now, I want you to make a choice
Are you going to sit by with mediocre advertising results, or are you going to invest a little bit of time to assure every classified you write has the pulling power of a 350 horse power money generating, engine?
The reality of ads is most people do not use them effectively. And bottom line, an effective classified ad is the workhorse of your businesses.
So, are you using these little wonders to your full advantage?
Can you comfortably invest $100 in ads with the assurance that youll pull in $1,200 or more?
If not, then theres a world Im about to open to you. And the secrets youre going to learn have the potential to literally shatter your belief that you need to spend a lot of money and place thousands of classifieds to turn any real profits.
STEP ONE: GRAB THEM WITH YOUR HEADLINE!
Forget about cleverly designed sentences and trying to wow readers with your selection of words. Your headline has one job, and thats to draw the reader in to the rest of your advertisement.
Any headline you write should make your offer stand out from the rest, stop the reader dead in their tracks, and make them curious.
So, what makes people stop and want to learn more about your offer?
It speaks to them directly, and then it proposes a solution to a problem.
When writing your headline, you need to ask yourself these questions. Do you have your target prospect in mind while writing the headline, and will it make them want to read more? Does it offer a solution to a problem thats nagging your visitors?
Once can answer yes to both question, then youre ready to move on to step two.
STEP TWO: DONT TRY AND CLOSE THE SALE YET!
Never, and I mean it; try to close your sale from a simple classified ad. It just doesnt work that way. Classifieds are short and there isnt enough room for you to list your major selling points.
Instead, you want to simply introduce the reader to your offer and communicate the strongest benefits and how it will help them. Create a little excitement here. Give the reader only enough to build curiosity so theyre driven to find out more.
STEP THREE: TELL THEM WHAT TO DO NEXT!
People will follow when you lead. So tell the reader exactly what they need to do.
Trying to get information in front of your prospect? Tell them how they can get it. Want them to sign up for your newsletter? Show them what they need to do.
By stating in simple terms what to do next, the now interested reader will follow. And if you followed these suggestions, youll have classified ads that lead the reader to their pot of gold every time.
Grady Smith is a high response copywriter offering sales letters, classified ads, and autoresponder series all at prices you can afford and designed to set your profits on fire. Visit his site for your FREE copywriting newsletter and ebook. Go now: http://www.cheap-copy.com